Phytonutrients / Antioxidants

PHYTONUTRIENTS (aka phytochemicals, plant-based nutrients, non-traditional nutrients, secondary metabolites or a-nutrients) are bioactive plant-derived compounds associated with a positive impact on the health and wellbeing of the body. These more than 10,000 compounds can exert therapeutic properties such as immune system boosting, cholesterol lowering, cellular repair, and antioxidant, antihypertensive, anti-inflammatory, antibacterial, antimicrobial, anticarcinogenic, and antiviral effects.

ANTIOXIDANTS are substances that inactivate oxygen derived free radicals (by donating one of their own electrons) and therefore combat this oxidative damage. Consuming a diet rich in antioxidants is thought to slow the pace of ageing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀