About Sage Wellbeing Co
Sage Wellbeing Co is a curated collection of clean, bioavailable supplements and natural health products, gathered from around the world and sent out from Sydney.
Curated is the important word. We are not a warehouse. Every brand here was chosen one at a time, and nothing goes on the shelf that Katie has not researched, tried and would take herself.
The thread running through all of it is bioavailability: how much of a nutrient your body can actually absorb and use. A big number on a label means very little if most of it passes straight through you. We look for formulations built to be absorbed, not just to read well.
If you want the reasoning behind any of it, The Sage Journal and The Science are where we show our working.
Meet Our Founder
Hello, and thank you for your interest in optimal health and longevity.
I trained as a Whole and Natural Foods Chef over a decade ago and I have not stopped studying since. I am a Food Matters Institute Nutrition Coach and a trained Holistic Health Coach through the Institute of Integrative Nutrition in New York.
Three times in my life I have been properly unwell and spent weeks in bed recovering. The last time, I decided I only ever wanted to feel wildly alive. I have managed it ever since, through clean living, a lot of dancing and laughter, a deep spiritual practice and some very clever supplementation.
I base my decisions on a combination of ancestral wisdom, transparent science and intuition. Modern nutrition is a young science, so I read widely and stay sceptical.
My philosophy is wholefood first. No supplement will dig anyone out of a poor diet. What good supplements offer is nutrients in concentrated, well absorbed form, which is a different job and a genuinely useful one.
The nutrients I find most interesting are phytonutrients, the compounds plants make that give vegetables their colour, scent and bitterness. They are where much of the most interesting research is happening.
Sage grew out of that curiosity. I research exhaustively, I talk to the founders behind the brands to understand where they came from, and I test the products myself before they go on the shelf. If something does not earn its place, it does not get one.
My four happy places are the beach, the national park, the kitchen and my garden. If I have spare time, that is where I am.
Here's to you Feeling Wildly Alive,
Katie Pinnick
Founder | Sage Wellbeing Co
