Zinzino - The Pioneers Of Test-based Nutrition

"We want to be the world leader in personalized nutrition and preventative health." 

Dag Bergheim Pettersen, CEO, Zinzino

Zinzino is a Scandanavian company founded in 2005. Zinzino was born out of a desire to think differently. The entrepreneurial couple Hilde and Ørjan Sæle wanted to go back to the roots, to their big passion for sharing great product experiences. They made it their mission to reclaim the customer-centric approach in direct selling. A bold move that also brought their business to the forefront of test-based, personalized nutrition.

“Our business is a force of nature. To us, the concept of being down-to-earth literally comes with the territory. Our company started on the outskirts of Oslo, Norway with the forests, waters, mountains and the northern lights as a backdrop.

Today, the natural power of the North shines throughout our DNA, our core values and, of course, in our products. We take as much pride in our high-quality standards and Norwegian formulation, as the fact that everything we do is defined by our heritage. At the end of the day, staying true to your roots is really all that matters.”

In 2012 Zinzino joined forces with a Norwegian scientific research and development company and the Zinzino Balance Concept was born. BalanceOil was subsequently introduced to the product range and the company has continued to expand that product range. Zinzino are the pioneers of test-based, personalized nutrition.

Today, Zinzino has gone from a small Scandinavian start-up to being listed on Nasdaq First North as one of the fastest growing, direct sales companies in the health and wellness space, Still challenging the status quo. Always putting the customer first.


Zinzino support you to take the guesswork out of a healthier way of living.

They recognise that you are one of a kind. The way to a life in balance is not a one size fits all, quick fix. It’s a very personal journey and Zinzino are here to give you the directions.

Moving the needle from guess-based to test-based nutrition is at the core of what Zinzino do. That is why their all-natural, scientifically proven supplements are tailored for you personally. And, why they will always give you proof in writing that they are doing their job.

A Commitment To Contribute To A Better World

We want to do our part to provide a better way of living for all. This mindset is at the heart of our vision to inspire change in life. “Kaizen” is the ancient term for continuous improvement and a core value to ensure we put our vision into practice and give back to communities across the globe. Together with the Global Aid charity, the Zinzino Foundation is dedicated to creating a positive impact in the lives of Indian children with programs that empower them through education

An Individual Approach

The more individual the approach, the better and more sustainable the results. A scientific reading of your body’s status, along with nutritional supplements targeted towards your personal needs is a game-changing approach to health. Zinzino has been driving it since 2012. Today, Zinzino are considered pioneers in the field having performed close to a million fatty acid dried blood spot tests across the world. They are continuously adding new tests to the portfolio to strengthen their dynamic and empowering nutrition strategy.

Scientific Advisory Board

Backed by nature, science and bright minds

“We believe in making a real difference. That is why everything we do is based on the best natural sources, the most relevant science, and the combined experience and knowledge of medical doctors, researchers and leading health experts. Our Scientific Advisory Board is the brain behind our test-based nutrition strategy. A carefully selected group of esteemed professionals who happen to be some of the brightest minds in the field of health and wellness today.”

Dr. Paul Clayton

Dr. Clayton is a clinical pharmacologist and a pharmaco-nutritionist. A pioneer in the study of the pharmacological effects of foods and botanical ingredients and how they affect your health and physical performance. He received his PhD in neuropharmacology from the University of Edinburgh and he is a former Chair of the Forum on Food & Health (UK), and Senior Scientific Advisor to the UK government’s Committee on the Safety of Medicines.

Ola Eide

Mr. Eide is the founder of industry leader BioActive Foods AS. He has held a number of leadership positions, such as Chairman of the Board for the Norwegian and the Nordic food research program, Director of Innovation at Mills DA and R&D Director of Tine Norwegian Dairies.

Dr. Angela M. Rizzo

Dr. Rizzo is an expert in the biochemistry of lipids. She is a Professor of Biochemistry at the University of Milan. Her numerous publications include the Journal of the American College of Nutrition and the Nutrition Journal.

Dr. Ananthara J Abraham 

Dr. Abraham has more than 40 years of experience in the health and nutrition industry. He graduated as a medical doctor in 1974 and has experience in both state-run hospitals and in various medical disciplines. From 2016 to 2019, Dr. Abraham worked as a corporate Medical Advisor for Nestlé Malaysia.


Vitas is driving the modern use of dried blood spot testing, recognized as a leading player within this field. It is a GMP-certified chemical analysis contract lab with 25 years’ experience in providing high-quality, custom chromatographic analytical services, based on cutting-edge knowledge and technology. Vitas originates from the Department of Nutrition, Institute of Basic Medical Sciences, University of Oslo, the largest department of nutrition in Europe. The company has been a collaborative partner to the World Health Organization, as well as Olympia Toppen Research facility in Norway.


Faun Pharma AS

Faun Pharma AS was founded in 2001 and is a neutral and prestigious contract manufacturer for several esteemed brands of food supplements, health foods, sports nutrition products and cosmetics. Today, Faun is owned by Zinzino, and this is where many of the Zinzino products are manufactured.



Omega 3 is the most scientifically studied supplement on the planet and most people do not consume enough of this essential nutrient – LEARN MORE ABOUT OMEGA-3 HERE

Meet the next generation of fish oil 

“We have redefined the concept of Omega supplements and revolutionized the fish oil industry”

Ørjan Sæle, founder

The Zinzino BalanceOils+ are a series of all-natural Polyphenol Omega food supplements that safely restore your body’s fatty acid balance. A unique, proprietary blend based on a synergistic formula. Pure fish oil from small, wild-caught fish and extra virgin olive oil with polyphenols from pre-harvest olives, including naturally sourced vitamin D3.

Zinzino BalanceOil has redefined the concept of Omega supplements

In 2012, Zinzino discovered that polyphenols from pre-harvest olives are the plant-based equivalent to the bioactive micronutrients naturally found in oily fish, but unfortunately lost in the oil refining process. These extremely powerful antioxidants keep the Omega-3’s fresh and potent enough to be absorbed in our cells. 

Mixing pure fish oil and extra virgin olive oil with a very high polyphenolic content, turned out to be a game-changer that made our BalanceOil+ much more effective than any other traditionally processed fish oil. To this day, it is still a formula that gives our Omega food supplements a unique position on the market.

Zinzino BalanceOil+ is an all-natural Omega-3 food supplement containing 50% wild, sustainably caught fish (sardines, mackerel and anchovies) plus polyphenol extra virgin olive oil (from pre-harvest Spanish olives) and naturally sourced vitamin D. It is a synergistic blend designed for maximum bioavailability. It is an evidence, science and test-based product. With regular consumption it successfully re-balances your Omega-6:Omega-3 levels and supports cellular function, brain function, cardiovascular function, immune function and it contributes to normal blood calcium levels and the maintenance of normal muscle function.

A Vegan Formula is also available.